Outdoor Retailer Moves Winter Market Dates

Show organizers for Outdoor Retailer announced today that Winter Market 2016 will stage January 7-10, Thursday through Sunday, at the Salt Palace Convention Center in Salt Lake City, Utah, with the All Mountain Demo moving to Wednesday, January 6, 2016.  Future Winter Market shows are slated to remain in that earlier timeframe as well, with the 2017 show slated for January 7-10 and the 2018 show scheduled for January 6-9.

Outdoor Retailer says its move to an earlier Winter date pattern is supported by responses to research conducted and sent to more than 6,000 specialty retailers and exhibitors earlier this year and puts OR ahead of final ordering deadlines. Newer suppliers and products will benefit from being seen and considered earlier in the sales cycle as well, says OR.

“There are three major reasons the market prefers the new dates,” said Marisa Nicholson, VP and Show Director. ”First, the move earlier in the sales cycle benefits specialty retailers looking to finalize or tweak orders before ordering deadlines and see new products and suppliers earlier.  Second, we avoid being close to other industry events and away from the important Martin Luther King, Jr. holiday.  Finally, the new dates allow us to avoid the Sundance Film Festival entirely, which will have a housing benefit.”

The change in show days, now Thursday – Sunday, with the All Mountain Demo scheduled for Wednesday, has also provided Outdoor Retailer the opportunity to secure better housing options within the show’s block of rate-controlled rooms.

Outdoor Retailer Summer Market will stage August 3-6, 2016, with the Open Air Demo scheduled for August 2, 2016.