OtterBox announced the acquisition of TreeFrog Developments Inc., DBA LifeProof. Founded in 2009 and headquartered in San Diego, LifeProof is a maker of protective cases and complementary accessories for smartphones and tablets.
During the next 30 days, OtterBox will begin incorporating the LifeProof brand into the OtterBox family. More information about product availability and alignment will be determined at the completion of the integration.
“The joining of OtterBox and LifeProof is a way to combine two great brands and provide customers with even more great products, services and choices for smartphone accessories,” OtterBox CEO Brian Thomas said. “Our goal in this acquisition is to create more value for our customers than we ever could have generated while operating individually.”
OtterBox employs approximately 650 people worldwide. LifeProof employed approximately 250 people, who will remain in their San Diego location for the foreseeable future. OtterBox has been a family-owned business since 1998. The financial details and terms of the agreement were kept confidential.