The Outdoor Retailer (OR) Summer Market trade show and Open Air Demo has added a variety of new fly fishing-focused exhibit areas, venues and programs at the 2013 tradeshow. Among the new initiatives at Summer Market 2013, OR will host The Fly Fishing Lounge, which will cluster relevant brands in the Pavilions, highlighting a business community center that features the newest products, modern technology solutions and interactive displays from the fly fishing industry.
“Each summer show we see more fly shops attending the show to freshen their offering and build better businesses, and this year we are supercharging the show to deliver greater value to fly-centric businesses,” said Kenji Haroutunian, Nielsen Expo Outdoor Group vice president and OR show director. “This crossover opportunity is at the heart of why the OR show continues to build energy and momentum.”
Other new areas and features include the Provo River Dusk Patro, an opportunity to conduct business on a world-class, blue-ribbon trout stream, and the 30′ x 170′ Casting Pond, where there will be plenty of room to try out different rod/reel/line combos and techniques on a first class casting pond.
Returning to the show will be fly-fishing brands including Orvis, Redington and Umpqua, Patagonia, Montana Fly Company, Fishpond and ExOfficio. New brands to show include Maven Fly and Fisherman Eyewear, along with dozens of long-time outdoor exhibitors launching products that are directly related to or relevant to the fly market.
“Fly fishing is a sport that can be done during a hiking or camping trip, so OR is a very logical market for our brand,” said Redington’s Kara Armano.
