OmniBloq Approved by Cotton Incorporated

After extensive testing, OmniBloq, Bolger & O’Hearn’s high-powered, Stormproof/Breathable durable water repellent – has been approved by Cotton, Incorporated as an official STORM COTTON and STORM DENIM breathable water repellent technology. STORM COTTON and STORM DENIM are new brands from Cotton, Inc. designed to combine the natural comfort of cotton with high performance characteristics normally found in synthetic materials.

Recent tests of OmniBloq conducted by Cotton, Inc. at its labs demonstrated that OmniBloq meets the stringent repellence, breathability and durability requirements necessary to be an approved chemistry for apparel carrying the STORM COTTON and/or STORM DENIM brand labels.

STORM COTTON Technology is a repellent finish for cotton that offers protection from rain and snow, while maintaining the natural comfort of cotton, said the company. Highly durable, the STORM COTTON finish offers improved performance over typical DWR treatments by maintaining excellent repellency performance throughout the life of the garment. STORM COTTON is also highly breathable. According to materials supplied by Cotton, Inc., many water-repellent treatments inhibit a fabric’s ability to breathe and transfer moisture vapor. Although it repels liquids, STORM COTTON Technology doesn’t impact or impede the natural ability of cotton to breath and allow moisture vapor to escape and evaporate.

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STORM DENIM has the same attributes and is applied on the garment, which allows greater flexibility to apply additional garment finishing techniques.

“When we began working with Cotton Inc. on this project, we had no doubt OmniBloq would not only meet but surpass their criteria,” said Shaun O’Hearn, president of Bolger & O’Hearn. “This endorsement from Cotton Inc., which is one of the most respected institutions in the global textile industry, underscores what we have known all along about this unique chemistry.”