Hawaiian-inspired lifestyle brand OluKai announced a new partnership with Roark Revival, an Orange County California-based adventure travel apparel brand, founded by Ryan Hitzel. Through the partnership, Roark Revival will remain a separate entity under the leadership of Hitzel and president Mark Tinkess.
Roark Revival follows “Roark” and his meandering travels as an illusive adventurer, weaving his story into a line of clothing, bagsand trinkets. The concept of Roark Revival was created after a journey from San Francisco to the Mexican border, and since then, each new collection features an original travel story starring Roark in a different region of the world, built with the adventurer in mind and merges style and function from street to trail. The storytelling is unique in the industry and compelling to social-first consumers.
“Roark Revival’s innovative approach to storytelling aligns with OluKai’s commitment to delivering best-in-class experiences to our retail partners and consumers,” said Jim Harris, OluKai’s CEO. “We look forward to supporting Ryan, Mark and the team in their efforts to introduce more of today’s consumers to Roark.”
“We’re extremely excited about the opportunity OluKai’s investment and partnership gives Roark to grow in the right way,” said Hitzel. “Their team has demonstrated the ability to grow a premium brand with a story through distinct distribution channels without compromising their brand.”
With Roark Revival, OluKai is building a family of lifestyle brands, including premium headwear brand melin and ocean-lifestyle eyewear brand Kaenon.
