The Oberalp Group – which owns Salewa, Dynafit, Pomoca, Wild Country and Evolv – added Mallory Duncan (pictured) and his Uhuru Mountain Collective firm to represent Dynafit and Pomoca in the Pacific Northwest. This designation specifically places the industry veteran in charge of the companies’ sales initiatives in Washington, Oregon, Idaho, Montana and Alaska.
Duncan is a longtime sales representative who has worked for a number of skiing and mountaineering brands during his career. He also founded the UHURU Mountain Collective in 2021. The company represents various brands in the outdoor industry, including those specializing in backcountry skiing and apparel. He previously worked as a sales rep for Dynafit and Pomoca in 2021.
“Since leaving the agency that handled Dynafit and Pomoca, I’ve always hoped to get involved with Oberalp again. Over the past three years, UHURU has strategically partnered with brands and retailers who can thrive in the growing backcountry freeride space,” said Duncan. “This new role comes at an excellent time for UHURU and Oberalp because we’re both positioned to compete and grow in the North American market. The products Dynafit and Pomoca are developing for the future straddle the line of lightweight versatility and downhill performance. I’m excited to be back with this team of passionate individuals, and grateful to be equipped with groundbreaking new product designs for next season.”
“We could not be more excited for Mallory to represent Dynafit and Pomoca in the Northwest. Mallory is an accomplished skier and mountain athlete, as well as a talented and committed salesperson,” said Drew Saunders, GM of Oberalp North America. “Mallory’s blend of personal passion, likable personality, sales and marketing skill and commitment to success are remarkable. We are excited to see Mallory grow and develop the Dynafit and Pomoca brands in the core of backcountry skiing, but also in broader areas like freeride and trail running.”
