Nordica announces formation of a new North American Sports Marketing Team, which will serve as the company’s foundation to deliver streamlined communications and services to the North American Race, Freeski and Pro communities.
Nordica’s Joe Cavallaro will manage the newly formed North American Sports Marketing team, and implement a progressive promotions strategy supporting sell-in and sell-out activities. The team will consist of three sports marketing coordinators, with one based in Canada and two in the United States. Both the Canadian and United States teams will report to Cavallaro, who will be responsible for executing all aspects of the Sports Marketing programs as well as athlete and ambassador community management.
“Through this restructure we will build a strategic organizational framework that modernizes our approach and supports growth in our Race, Freeski, and Pro communities,” said Sam Beck, Nordica North America’s Director of Marketing. “Joe exudes passion for the sport that motivates skiers to wave the Nordica flag high in the air and he has demonstrated success and leadership through his management of our ambassador programs.”
Cavallaro started his career with Nordica in 2018, having embraced ski racing from a young age, running a ski tuning company out of his parent’s garage during his college years at the University of Vermont where he skied for the club alpine and freeski teams.
Nordica is also seeking to fill U.S. Sports Marketing Coordinator positions for the Eastern and Western regions. To apply, click here.
For more information about Nordica and its products, please visit www.nordica.com, call (603) 298-6900 or email nordicaInfo@nordicausa.com.
