New England Footwear, the parent company of GoLite Footwear collections, has designed a new package for all of its footwear dubbed Viewbox. According to Doug Clark, the founder and CEO of NEF, “self-service products displayed on the selling floor have continually outperformed the conventional backroom approach to selling shoes.”
More and more consumers prefer selecting products on their own rather than depending on a sales associate to search in a back room, says New England Footwear. The company cites research indicating that if the consumer can get the information they need while having easy access to the shoe, they will be three times more likely to try it on. Up until now, self service footwear has been limited to value priced footwear, but all of that is about to change.
New England Footwear set out to create a new system that delivers a premium self service experience and transforms the visual impact of the selling floor.
The Viewbox by New England Footwear is designed as a self-service, on-floor point of sale piece. The high quality box has openings that allow the shoe to be viewed from all sides, and features informational graphics about the product. The Viewbox is enclosed in a clear plastic sleeve for protection.
In addition, there are no fillers or forms in the box or shoes. The shoes can go in and out of the box easily and stay put for easy storage and re-stocking, says the company.
We are confident that these new boxes will intrigue, inform and call the consumer to pick up a box, sit down and try it on,” says New England Footwear.
