Continuing to add more products to its growing catalog Moteng North America, LLC (MNA) announced that four of the ALPS Brands products are now available through the Moteng distribution system.
Added product lines include: ALPS Mountaineering, backpacking and camping gear for families; ALPS OutdoorZ, which specializes in high-end camo gear for the hunting market; Cedar Ridge, created to provide reliable gear at more affordable prices; and licensed Browning Camping gear, including tents, sleeping bags and air pads.
“Our focus is to bring in major brands that will make a difference to dealers, not to add brands just to make our catalog thicker,” said Randy Martin, MNA marketing manager. “We go through a long review process before we make any final decisions, so they are quality lines that make sense.”
Other new brands available through Moteng NA include Adventure Medical Kits, Red Rock Outdoor, specializing in a variety of tactical packs and bags for the outdoor, hunting and survival markets; and the Eco Vessel line of hydration bottles.
Th new brand initiative will be supported by eBlasts, opening promotions, social media, web site updates and call campaigns, said the company.