Tough Mudder Merrell announced a multi-year partnership introducing Merrell as the presenting partner for global Tough Mudder events. The partnership includes a line of co-developed gear “designed to get Mudders from sign-up to the finish line,” said the companies. Tough Mudder is also launching a brand new event series of “Tough Mudder Half” races, bringing the format to shorter-distance courses in order to expand appeal. Merrell will also be the presenting partner for Tough Mudder Half.
In 2016, Merrell will present 60+ Tough Mudder events in six countries. Each event features a 10+ mile course with world-class obstacles designed to test both physical and mental strength. Courses will include brand new and updated obstacles with features designed to test Merrell’s world-class trail and outdoor gear. The companies said the events will connect more than two million Tough Mudder participants with Merrell’s footwear and apparel.
Tough Mudder Half is launching with nine events presented by Merrell in 2016, including six events in the United States, one in Canada, and two in the United Kingdom, with an option for additional expansion in the second half of the year.
Also in 2016, Merrell will introduce the Tough Mudder inspired All Out Crush trail running shoe, with additional products to follow.
“At Merrell, we believe that hard elements shouldn’t harden your spirit, that they should be enjoyed, not defeated,” said Jim Gabel, President, Merrell. “Tough Mudder shares our vision of wit and grit, and together we are committed to inspiring others to overcome obstacles by eliminating barriers to enjoying the outdoors.”
