Mad Water Enter Classic Roll-Top Market

Mad Water has been making the Waterproof USA Duffel, a premium fully submersible bag with a water-tight YKK zipper, for almost two years now. Now, added to this class of “Extreme Submersible” bags, comes a new line of Classic Roll-Top bags and packs.

The Classic Roll-Top range of products are all fully welded bags with roll-top closures – functioning just like the classic dry bag. And despite a host of premium features this Classic Roll-Top range remains very price competitive.

“This new product range is a direct response to feedback from our dealers,” claims Jay Buell, CEO of ROC Gear.

Included in the Classic Roll-Top range are 30 liter duffel bags, 60 liter duffel bags, 30 liter backpacks, and various traditional dry bags. The Classic Roll-Top Backpacks feature an nylon exterior, padded back, padded lumbar, padded/adjustable shoulder straps, waist belt, sternum straps, a top carry handle, an exterior bungee harness system, and side cinch straps. The Classic Roll-Top Duffel bags each feature a similar nylon exterior surface, four deluxe D-rings, an adjustable/removable shoulder strap, top carry handles, and horizontal compression straps. Each of the dry bags are fully welded from a premium malleable PVC and feature adjustable/removable shoulder straps.

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The colors of this new range are simple but targeted. Bright yellow is offered for the situations where waterproof functionality needs to be combined with high visibility (usually on the water). Black is offered as one of the favorite style choices. And the duffel bags and backpacks are also offered in Khaki, for the often neglected hunting/fishing/outdoor market.

“Our goal with the initial color selection was to create just the products that would be ‘top sellers’ for our dealers,” claims Buell. “We want all of our products to be a huge value for both our dealers and their customers.”

 

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