Developed in collaboration with exhibitors, a new hall introduced at ISPO Munich 2017 will be specifically tailored to the Action Sports segment. Located in Hall B6, the space will include manufacturers of snowboards and skateboards, as well as urban and street sports products and sneakers.
The area will include prefabricated modules with low partition walls and a polygonal structure designed to create a “welcoming, open design, which creates an atmosphere conducive to business and facilitates networking across the industry,” said show organizers. ISPO said this “hall as a networking platform” concept has already proven successful in the Health and Fitness segment.
The stands are positioned in locations along a central aisle, with opportunities for discussion between the attendees. There will also be an after-work program on the aisle every day with diversions such as live music and exhibitions.
“In my opinion, what we need is a return to what made the industry great in the first place: innovations and future-proof concepts,” says Markus Hefter, Exhibition Director at ISPO MUNICH. “The product should be the focus, not just the way it is presented.”
Exhibitors will be able to choose between various stand spaces. The full package, including space and stand set-up, is now available from EUR 5200.
More information on the new concept is HERE.
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