Intertextile Shanghai Apparel Fabrics – Autumn Edition will kick off this Wednesday welcoming 3,400 exhibitors from 20 countries and regions. In addition to country and region pavilions and dedicated product zones, the inaugural Hybrid Showcase will allow exhibitors who cannot attend the fair to physically showcase their products in a designated display area. The fair will run from September 23 – 25 at the National Exhibition and Convention Center (Shanghai).
“We are delighted to be opening the doors to our Intertextile flagship event this week and are thrilled with the support from both domestic and international exhibitors, considering the challenges that this year has presented,” said Wendy Wen, senior general manager of Messe Frankfurt (HK) Ltd commented. “With the introduction of the Hybrid Showcase, not only will our digital exhibitors be accessible via video, their products will be showcased onsite for visitors to physically see, touch and examine them. This is a vital aspect of textile and fabric sourcing and an element which will increase buying efficiency for visitors.”
Wen added: “Internationality is a crucial component to what makes the Intertextile platform so effective, so the presence of our overseas country and region pavilions from Germany, Korea, Japan and Taiwan are extremely important and valuable to the fair and industry. This is also why we have worked hard to provide alternative, digital solutions for buyers and suppliers who are unable to travel to the show, with the goal to facilitate as much business interaction as possible for the industry.”
Along with the international pavilions, the eight exhibition halls spanning more than 200,000 sqm will also include a number of product zones and Group Pavilions. The comprehensive product zones include: Accessories Vision, Beyond Denim, Premium Wool Zone, Verve for Design, All About Sustainability and Functional Lab. And a wide range of exhibitors will feature in this year’s Group Pavilions, including Button & Garment Accessories Industry Chamber (Hong Kong), DuPont Trading (Shanghai) Co Ltd (China), ECOCERT (China), Hyosung Group (Korea), LYCRA (USA), KTC (Korea), Lenzing Fibers (Hong Kong) Limited (China), Oeko-Tex Pavilion (Switzerland).
To allow businesses who are unable to attend the show in-person to still benefit from the Intertextile platform, the Hybrid Showcase in hall 5.1 will feature 27 exhibitors who are accessible via video, while their products will be on display, for visitors to touch, see and feel in the zone. Some key exhibitors in this zone include: Eastman Chemical, The Woolmark Company, NK Fabric Company and Kane Top Group Limited. Buyers can contact these exhibitors effortlessly through Connect PLUS – the fair’s brand new online business matching tool. With instant messaging and video call functions to schedule and hold online meetings, Connect PLUS is available before, during and after the fair to connect overseas exhibitors and buyers, and help them unlock further business opportunities beyond the three show days.
For more details about Connect PLUS, please visit: https://intertextile-shanghai-apparel-fabrics-autumn.hk.messefrankfurt.com/shanghai/en/Online_Platforms.html
For more details on this fair, please visit: www.intertextileapparel.com. Information from the international textiles sector and Messe Frankfurt’s textile fairs worldwide can be found at www.texpertise-network.com.
