Interbike and Outdoor Retailer have joined forces to launch Charged Up, a new media event designed to bring the latest in electric bike innovation and active outdoor technology to the attention of the non-endemic consumer and technology print, broadcast and online media.
The event is designed to bring awareness to the emerging e-bike market, building off the success of Interbike’s Electric Bike Media Event in 2013. Outdoor Retailer will invite brands and products that define the growing trend toward incorporating technology into outdoor adventures, said show organizers, such as portable technology brands and products.
Interbike and Outdoor Retailer said they plan to limit the opportunity to 25 brands from these categories to participate in this media opportunity. Sponsors will have the opportunity to invite key retailers to join the event on the afternoon of the final day.
PeopleForBikes, the Outdoor Industry Association and Bicycle Retailer & Industry News will be presenting historical and trend data as it relates to the ebike and outdoor technology categories.
Charged Up will take place May 14-15, 2014 at the Crystal Springs Resort in Hamburg, NJ. Invited journalists will have an opportunity to truly understand the advancements and functionality of ebikes, portable power, safety, and fitness gear along with innovations in wearable technology.
“Applied technology coming out of both the bicycle and outdoor industries at Interbike and Outdoor Retailer is incredible,” said Kenji Haroutunian, VP/Show Director, Outdoor Retailer. “These products enhance the outdoor experience, making it more fun, safe and social. By gathering trend leading brands in one experience the event will make it easy for journalists to understand and experience and experience the fun products coming out of our industry, with the ultimate goal of having them translate that experience to their individual media audience.”
