Inside Outdoor Spring 2015 is now available for online viewing…
Inside Outdoor Spring 2015 Reports:
(16) Leveraging ‘Lumbersexual’ – By Martha Maznevski
Can the emergence of this urban outdoorsy mentality and fashion consciousness be leveraged to sell camping? Industry experts weigh in.
(24) Chain Reactions – By Ernest Shiwanov
An in-depth look at the changes taking place with DWR technologies and the current options for product designers moving forward.
(30) The Rise of U-Commerce – By Martin Villaboy
Pressured to deliver a true omni-channel experience to digitally enabled and demanding customers, retail IT departments must transition to a single, unified commerce platform.
Inside Outdoor Magazine Regulars:
(8) Numbers Worth Noting
The sharing economy; personalization; bike numbers; color stories; camping sales; and more…
(40) Managing Millenials
How to rustle digital cowboys
(42) Exceeding Expectations
The power of customer engagement
(44) Friedrichshafen 2015 Product Showcase
About Inside Outdoor Magazine:
We know outdoor executives have access to plenty of instantaneous information. But one thing decision makers overwhelmingly tell us they can’t get enough of is thoroughly researched and highly scrutinized news and analysis that can be applied directly to improving day-to-day operations.
Having surpassed more than a decade in the industry, Inside Outdoor Magazine’s staff of seasoned outdoor journalists represent years of experience in specialty retail, product manufacturing, business analysis and living the outdoor lifestyle. We believe this mix of backgrounds is a key component to complementing your marketing message with the business modeling, cost-margin analysis, trend forecasting and quantified operational advice that’s already proven to capture loyalty and engage readers, and studies show that reader engagement with media and advertising can drive sales.
Your customers would need to expend significant time and money to amass the information and advice, in addition to, the requisite industry movements, trends and product innovations that we deliver straight to their mailboxes, for free, all year round.