Inside Outdoor Fall 2013 Reports:
(14) Stopping Traffic
Despite the increasingly sophisticated nature of the technology, many retailers have failed to capitalize on the full potential of traffic counting systems.
(26) Compression Obsession – by Ernest Shiwanov
A look at the laboratory testing and medical methodologies that stand behind today’s compression apparel.
(34) Merino Maximized – by Martin Vilaboy
While 100 percent merino wool has become sort of a status symbol within active apparel, the emergence of wool blends is taking the fiber into new applications, while adding to wool’s performance story.
(38) Annual Holiday Outlook & Gift Guide
Retailers have their work cut out this holiday season, as promotions are expected to start early, run late, and play a big role in driving seasonal sales. Plus, don’t miss our list of last-minute gift ideas for outdoor elves.
(18) Outdoor Swatches
Components news and new offerings.
Inside Outdoor Magazine Regulars:
(8) Numbers Worth Noting
Churn burn; retention attention; m-commerce & email; bike’s belong; and more…
(48) Analysis Paralysis
(50) Online Brand Boss
Managing the message
(52) Co-op Pop
Use it, don’t lose it
About Inside Outdoor Magazine:
We know outdoor executives have access to plenty of instantaneous information. But one thing decision makers overwhelmingly tell us they can’t get enough of is thoroughly researched and highly scrutinized news and analysis that can be applied directly to improving day-to-day operations.
Having surpassed more than a decade in the industry, Inside Outdoor Magazine’s staff of seasoned outdoor journalists represent years of experience in specialty retail, product manufacturing, business analysis and living the outdoor lifestyle. We believe this mix of backgrounds is a key component to complementing your marketing message with the business modeling, cost-margin analysis, trend forecasting and quantified operational advice that’s already proven to capture loyalty and engage readers, and studies show that reader engagement with media and advertising can drive sales.
Your customers would need to expend significant time and money to amass the information and advice, in addition to, the requisite industry movements, trends and product innovations—that we deliver straight to their mailboxes, for free, all year round.