Inaugural OR Innovation Awards Announced

The winners of the inaugural Outdoor Retailer Innovation Awards, presented by Capitol One Spark Business and A+E Networks, were unveiled tonight in a live ceremony during the Outdoor Retailer Winter Market trade show in Denver. PrimaLoft Bio by PrimaLoft was named product of the year, and 11 outdoor products were selected as winners by the judging panel. The ceremony took place in the Mile High Ballroom at the Colorado Convention Center and recognize design, innovation and achievement in the outdoor industry.

“A huge congratulations to PrimaLoft and all of the first winners of the Outdoor Retailer Innovation Awards,” said Marisa Nicholson, Outdoor Retailer vice president and show director. “Innovation has always been at the core of our industry and is driven by the desire to make the outdoor experience more joyful and to encourage others to participate. These 12 winners took that inspiration and created something that can transform an outdoor experience and improve our relationship with the natural environment. We are so thrilled to be able to celebrate the finalists, winners and all of the visionaries shaping our industry.”

Thirty-two products and services were selected as finalists by the judges, and the panel of 20 determined the inaugural winners. Judges evaluated entries based on a variety of factors, including concept, design, functionality, originality, sustainability and impact. The winners represent 12 different companies, and the products include sustainable materials, footwear, apparel and outdoor equipment for all seasons.

PRODUCT OF THE YEAR
Company                                            Entry
PrimaLoft                                                 PrimaLoft Bio
WINNERS
Company                                            Entry
Allbirds                                                    SweetFoam
Black Diamond                                      JetForce Pro
Cake                                                         Kalk Electric Motorbike
Costa Sunglasses                                   The Untangled Collection – Baffin Sunglasses
Crescent Moon Snowshoes                 Eva Foam Snowshoes
DPS PHANTOM                                    Permanent Waxless Glide
GoLite                                                      GoLite ReGreen Windshell
LynQ                                                        LynQ
Tecnica                                                    Plasma S
United By Blue                                      Bison Puffer Jacket
Yale Cordage                                          Forj Thermoplastic Tape – Ribbon

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