In order to keep pace with the growth in the U.S. market, Icebug USA announced the appointment of Ward Collins as National Sales and Key Project Manager, a completely new position at the company.
Collins comes to Icebug with more than 11 years of experience working with the insole company, Superfeet. During his time at Superfeet, Collins expanded business within the medical, outdoor, shoe, run and winter markets. He also conducted staff trainings and gained extensive knowledge in the biomechanics of the foot, allowing him to eventually work in product development and design, say Icebug executives. Collins also has 10 years experiences in the trenches working at retail.
“We are thrilled to have Ward join our team, and welcome his experience in the outdoor, winter, medical, and run markets,” said Evan Wert, President of Icebug USA. “Ward and I have worked together in the past, and I am confident his skill set will take Icebug to new heights.”