Hydro Flask, which now resides in the Housewares segment of Helen of Troy Limited, announced the launch of My Hydro bottle customization program. Launched this week, consumers can visit https://myhydro.hydroflask.com/ to create a customized Hydro Flask that is uniquely their own.
The My Hydro collection includes seven Wide Mouth bottle sizes and gives consumers the ability to select from more than 183,000 unique color combinations by choosing one of 14 colors for the strap, cap, bottle and My Hydro exclusive silicone boot. MSRP ranges from $34 to $78.
My Hydro bottles are compatible with the brand’s Flex Cap, which offers portability and insulation, as well as the Hydro Flip lid for easy sipping with both hot and cold drinks. All My Hydro products feature TempShield double wall insulation and 18/8 pro-grade stainless steel construction.