Hydro Flask has jumped into the apparel business, unveiling an apparel collection designed with moisture wicking and thermal technology inspired by the brand’s sweat-free, insulated bottles, said the company. The line features t-shirts and thermals for both men and women.
The shirts are designed with Hydro Free moisture wicking technology while the thermals feature Mini Waffle Thermal construction. Both technologies pull sweat and moisture away from the body, keeping consumers dryer for longer. A double-dyed cotton-poly blend fabric bridges the gap between high-performance comfort and casualwear. The collection features five color choices with assorted graphics that include the Hydro Flask logo, refreshing water droplets and the new rejuvenation design. Men’s and women’s apparel styles include short-sleeve t-shirts, long-sleeve t-shirts, soft crew neck thermals and hooded thermals with a drawstring hood and front pocket. Apparel prices range from MSRP $34.95 to $64.95.
Additionally, the apparel collection spotlights new Hydro Flask hats, with four styles in a variety of fits, colors and designs, in water-resistant fabric, breathable mesh and a crushable bill available in one design. Hat prices range from a MSRP $29.95 to $34.95. The apparel collection will be available for purchase on February 1, 2017.
“We’re excited to introduce another new category and debut these products at Summer Outdoor Retailer,” said Hydro Flask Vice President of Product David Visnack. “We believe the Hydro Flask apparel collection will provide our consumers with their favorite workout and concert t-shirt in one, while our newest accessories will elevate their daily beverage experience, whether they are at home or on the go.”
