Hydro Flask is expanding its global presence with the addition of two distributors in the Latin American market. Hydro Flask launched in Uruguay in July 2019 and will expand into Mexico in early 2020 through new strategic partnerships with Gubrand and Alta Vertical, respectively. Key channels include outdoor, active lifestyle, sporting goods, coffee/tea and online.
“We’re excited to join forces with Alta Vertical and Gubrand in order to support local retailers in these two markets. Strong relationships, and an unrelenting focus on our target consumers will help us achieve long-term success in the region,” said Mike Wallenfels, SVP of global sales, Housewares Division at Helen of Troy. “Mexico and Uruguay are two steps forward in our mission to save the world from lukewarm and we’re proud to be opening the door for more people in the Latin American region to bring Hydro Flask along on their everyday adventures.”