HOKA One One, designers of the maximally cushioned running shoe with adaptable midsole technology and a division of Deckers Outdoor Corporation, announced the company has hired two new sales agencies to support the brand’s growth in the Northwest and Southwest regions of the United States. The True North Agency will handle a five-state territory in the Northwest and The Hartford Sales Group will cover the entire Southwestern region.
“These are two very critical markets for HOKA One One and we wanted to put the right people in place to not just support, but drive our business in these regions,” said Jim Van Dine, brand president of HOKA One One. “We’ve built a great team behind this brand and I’m confident the addition of Jenny, Larry and their respective teams will contribute to our success.”
True North, managed by industry veterans Jenny Fredericks and Mike Stevens, will cover Washington, Oregon, Idaho, Montana and Alaska. Based in Seattle the duo brings a track record of success with their signature passion for sales and relationships at both the key account and Independent levels.
“I’ve been a brand builder my entire footwear career,” says Jenny Fredericks. “HOKA One One offers a unique proposition in the running space that stands to change the industry. As an avid runner and user, we’re thrilled to help take this brand to the next level.”
The Hartford Sales Group, managed by Larry Hartford, will manage California, Arizona, and Nevada with his team of sales representatives from a central base in Laguna Niguel, California. Since 1984, this award-winning agency has represented some of the top performance and outdoor brands in the market and their extensive network includes the region’s best specialty run, bike, and outdoor stores.
“We’re fortunate to represent some of the best, most innovative brands in the run, tri and endurance sports channels, and we are excited to represent HOKA One One in our market and see a strong opportunity ahead,” said Larry Hartford. “As a lifetime runner who was sidelined by injury, I am personally very passionate about the product, as HOKA’s technology has enabled me to run again.”