UK-based technical running sock brand Hilly announced its official launch in the United States. Formed in 1992, Hilly will operate under the Outdoor and Sports Company Inc. (OSC Inc.) umbrella which includes Mountain Equipment and Bridgedale Technical Socks.
Colin Sanders, Brand President North America, commented: “The launch of Hilly into the United States is an exciting opportunity to market a brand of technical performance running socks and deliver a new experience for the running enthusiasts. Hilly will be a differentiator in the growing running sector.”
