Hi-Tec Announces North American Expansion into Apparel and Accessories

Active outdoor lifestyle brand Hi-Tec announced its fall launch of men’s and women’s apparel and accessories.

Hi-Tec’s first outdoor crossover apparel collection for men and women will feature thermal shirts, henleys, button-down tops, pants, fleeces, half-zip and hooded jackets, vests, outerwear and other key items. Each will integrate Hi-Tec’s proprietary technologies including Dri-Tec waterproof protection, Hi-Tec Wind for wind resistance, Hi-Tec Shade for sun protection, Hi-Tec Cool to keep fabrics cool to the touch, Hi-Tec Thermo for heat retention, and Hi-Tec Flex for comfortable stretch. Accessories, including beanies, hats, socks and gloves, will round out the assortment. The collections feature six patented technologies overall.

Hi-Tec has partnered with leading licensees in specific categories to support the launch including Tharanco Group in apparel and Interbrand for accessories. Hi-Tec will also expand its footwear collection this fall in partnership with Carolina Footwear Group, which currently designs and distributes Hi-Tec’smen’s, women’s and kids’ footwear.

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“As a pioneer in the outdoor crossover market, Hi-Tec’s expansion into apparel and accessories marks a natural progression for the brand that addresses a growing consumer lifestyle segment,” said Mark Conway, chief brand and revenue officer of Hi-Tec parent, Cherokee Global Brands. “Our new apparel and accessory collections join our growing legacy footwear business as we respond to the growing consumer demand for crossover apparel, accessory and footwear products.”

Hi-Tec’s new apparel, accessories and footwear collections will be available at department stores, specialty retailers, outdoor retailers and e-commerce sites in the U.S. and Canada beginning fall 2018.

“Our outdoor crossover apparel collection will center on unique performance fabrics,” said Bill Hackett, president of Tharanco Group’s Outdoor division. “Every garment we’ve developed feels amazing to the touch and is packed with performance and technical attributes along with thoughtful details and trims, all of which ensure maximum comfort.”

 

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