Herschel Supply Co. announced Brian White as its new senior vice president of global sales. White brings two decades of sales management experience as the founder of Toronto-based The Unlimited Sales Agency Inc., and former vice presidemt of sales at Nixon Inc., where he established new categories, distribution channels and innovative processes.
In his new role at Herschel, White will lead and augment its sales strategy across all global markets, reporting to Lyndon Cormack, co-founder and managing director.
“I have been fortunate in my career to work with some of the industry’s top tier brands and am thrilled to bring my experience to Herschel Supply,” said White. “This new role is my perfect scenario—a committed team and burgeoning business poised for rapid growth. As the market evolves, Herschel is well-positioned to adapt, innovate and serve its customers better. Herschel’s retail partners and passionate consumers want more from the brand, and I am excited to be part of the team achieving this focused delivery.”
“As a long-time friend and admirer of Brian’s accomplishments, including his vast industry knowledge and on the ground experience in both the United States and Canada, we are incredibly excited to welcome Brian to Herschel Supply,” said Lyndon Cormack. “Under his leadership, we will continue to streamline our business and build a modern sales organization off our already robust foundation to ensure Herschel’s next chapter is full of innovation, digital advancements, and other enhancements that will allow us to better serve our partners and end consumers.”