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Saturday, June 19, 2021

Helly Hansen Expands “Ski Free” Program to 28 Resorts

Skiers who buy Helly Hansen products this season will receive an added bonus with a free one-day or two-for-one ski pass redeemable at 28 participating resorts in the U.S., Canada and Europe, including premium resorts such as Aspen/Snowmass and Chamonix to local destinations. Consumer can look for “Ski Free” hangtags on most Helly Hansen ski jackets and pants available through leading winter sports retailers.

“Helly Hansen uniforms are the choice at more than 100 top ski resorts around the world this season, and more than 50,000 ski professionals put their trust in our products’ performance, durability, warmth and comfort all season long,” said Erik Burbank, vice president of global marketing for Helly Hansen. “The Ski Free program celebrates our resort partnerships and gives Helly Hansen customers a chance to explore new mountains or visit their favorite local destinations.”

The majority of Helly Hansen’s Winter 2015-16 men’s and women’s ski jackets are part of the Ski Free program, including the all-new Ullr freeski collection, EQ Black resort jackets and the EQ Red series.

The Ski Free program works like this:

1. Purchase a Ski Free-eligible Helly Hansen product identified by the hangtag on the

jacket or pant anytime during the Winter 2015-16 season.

2. Validate the hangtag voucher and view a complete list of participating resorts at www.hellyhansen.com/skifree

3. Bring the validation, hangtag, and original receipt to the participating resort to redeem the free individual one-day or a two-for-one ski pass.6

5. Share your winter experiences on Facebook, Instagram and Twitter with thehashtag, #hellyhansen.

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