Helly Hansen Enlists Waypoint to Accelerate USA Business

Helly Hansen has appointed Waypoint Outdoor as its exclusive U.S. nationwide master sales representative for both the sportswear and work-wear wholesale businesses. The partnership is designed to leverage Helly Hansen’s brand development, design and innovation strengths with Waypoint’s deep US outdoor experience and relationships to accelerate building Helly Hansen’s US specialty wholesale business to scale.

Bob Holding, partner at Waypoint Outdoor and former senior vice president at Arcteryx, will lead the Helly Hansen business for Waypoint. As part of the transition, Waypoint will enfold the existing Helly Hansen USA Sales Directors, their teams and independent agents into the Waypoint organization to become a nation-wide agency. The transition of the sales functions to Waypoint will take place on September 1, 2017, enabling Waypoint to prepare for the Fall/Winter 2018 season.

Helly Hansen’s USA headquarters will remain in Sumner, WA, for the consumer facing activities of marketing, e-commerce, and customer service, as well as finance, supply chain and logistics.

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