HED: Tecnica Outdoor Expands Sales Force

Tecnica Outdoor has added several sales reps across all regions, largely to support the growth of its fully customizable Forge hiking boot collection, which was introduced to outdoor specialty retailers in February.

“I am extremely pleased with the early success of Forge. The initial response from some of the best U.S. specialty retailers affirm Forges’ out-of-the-box fit and the ease of the in-store customization process,” commented Sam Cook, president of Tecnica Outdoor. “Since our initial deliveries in late February, we have already received re-orders from more than half of our authorized retailers. This expansion of the Tecnica Outdoor sales team will increase our ability to effectively service Forge’s momentum.”

The new reps and their respective territories, include:

  • ď‚· Pacific Northwest: Paul Dukich, Tokul Creek Marketing Agency (WA, OR, AK, ID, MT)
  • ď‚· Intermountain: Conor Brown, Wasatch Back Sales (UT, WY)
  • ď‚· Eastern Great Lakes: Rob Jones, Action Sports Agency (MI, IN, OH)

These team members join the existing Tecnica Outdoor team consisting of:

  • ď‚· Northeast: Dana Greenwood, Read & Run Inc. (VT, NH, ME, RI, CT, NY/upper ADK)
  • ď‚· Mid-Atlantic: Marc Sandford (NY, NJ, PA, DE, MD)
  • ď‚· Southeast: Alex Stratmann, Decker & Associates (DC, KY, WVA, VA, NC, SC, GA, FL, TN, AL, MS, LA, AR)
  • ď‚· Rocky Mountains: Jeff Sale, Bodacious Sales (CO, S.E. WY, NM)
  • ď‚· Western: Dom Schwarz & Fred Riley, Blue Sky Group (CA, NV, AZ)