Esquif Canoes announced that David Hadden will join the company in the newly created role of director of business development.
“David has been a fixture in the paddlesport industry for 20+ years with experience at several of the major paddlesports brands,” said Esquif owner Jacques Chasse. “I am impressed with his business skills, but also his passion for paddlesports and the outdoors”.
“Paddles sports and specifically canoeing is still one of the best and most affordable outdoor activities, but the business model is broken. Esquif with proprietary technology and a reduced footprint is perfectly positioned to grow and succeed in the new outdoor marketplace while offering innovative product that offers the best consumer experience,” he continued. Chasse confirmed that the company is growing and will launch five new models this spring. “Our new canoe designs are designed to offer the best experiences for those seeking solitude or those wanting to explore in pairs or small groups.”
“I’m looking forward to focusing more on the things I enjoy in business: product innovation, working with top accounts, engagement with the customer, and introducing a new generation of outdoors and water enthusiasts to nature and the outdoors. We are going to make canoeing fun again,” said Hadden.