GU Energy Labs Celebrates 25 Years

It all started in a Berkeley, California kitchen in 1993. Just more than 25 years ago, Dr. Bill Vaughan formulated the first GU Energy Gel as a more digestible fuel for his daughter, a top ultramarathoner. What he created was a product that enabled athletes to fuel performances.

To celebrate its 25 years, the family-owned company crafted a delicious, limited-edition Birthday Cake Energy Gel, which packs all the same functional ingredients GU is known for in a celebratory packet.

“In the late ‘80s, we recognized that endurance athletes weren’t feeding their bodies with the nutrients they needed most, and their performance was suffering as a result. That was the spark that led my father to research the role nutrition plays in exercise physiology. The original GU Gel is a significant outcome of that research.” said Brian Vaughan, co-founder and CEO of GU Energy Labs. “I look back on all that we’ve done as a company, all the incredible performances we’ve helped fuel, and I’m thrilled for what the future holds.”