Gregory Names European Brand Director

Adrian Davison has been appointed as Gregory’s new brand director Europe. The 49-year-old from the United Kingdom, recently worked for Berghaus as global equipment & footwear product manager and brings many years of experience in product management, marketing and sales to the company, says Gregory.

Davison also has time served with Puma, Fila Sport and Fox Head. He reports to Jonathan Dory, GM Gregory Europe at Samsonite. “Adrian is the perfect choice. He’s highly qualified, full of enthusiasm and – very important for Gregory – a real outdoor enthusiast,” says Dory. Also joining the team is Kristof Verleyen, who’s moving from parent company Samsonite to work full-time for Gregory.

Davison will be initially supported by Andrea Meerholz. After seeing off serious illness, the former brand director Europe has decided to step down from her previous position. “This was a very difficult decision to take, as I feel very committed to the brand.” In future, Meerholz will work as key sccount manager for all Samsonite brands in Switzerland, beginning on a reduced workload to lower her travel time and support her return to full fitness.


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