Grassroots Adds ECCO as Vendor Partner

Grassroots Outdoor Alliance announced that ECCO has joined the organization as its lastest Vendor Partner. The organization feels ECCO compliments many of the footwear companies that the Grassroots membership supports.

In 2013, ECCO will celebrate its 50th Anniversary as a family-owned company of passionate shoemakers. When Karl Toosbuy moved to the small town of Bredebro in south-western Denmark in 1963 he brought with him almost nothing except an entrepreneurial spirit and a background in shoemaking. Toosbuy founded ECCO on the principles that still guide the company today: Scandinavian design, passion for shoemaking and innovation. The footwear manufacturing business he founded has grown into a global brand with 20,000 employees operating in 94 markets around the world.

In 1990, ECCO established a sales subsidiary in the USA which quickly became the single largest market for ECCO shoes. As business grew globally and in the US, ECCO decided to extend their product range to reach new consumers with the introduction of ECCO Sport which includes performance outdoor and running products.

Today, ECCO is one of the world’s leading manufacturers and marketers of high-quality footwear with production units and sales subsidiaries around the world. It is one of the only major shoe manufacturer to own and manage every step in the shoemaking process.