Beginning in Fall 2018, a new product brand dubbed GORE-TEX INFINIUM will join the existing GORE-TEX brand, expanding the company’s offering with an new class of end-use apparel, footwear and accessories. Focusing on “comfort science,” or how the human body reacts in concert with different climate demands, Gore says it has developed new product technologies for specific activities and users, while also offering them a performance upgrade that does not need to be waterproof.
GORE-TEX INFINIUM products will be available in selected retail stores and can be identified through a white diamond logo on the products. At the same time, Gore says it will continue to bring innovations in the waterproof-breathable category to market, and those products can be identified by the black diamond logo of GORE-TEX products.
Gore will work with select partners to launch the GORE-TEX INFINIUM product brand, which currently includes:
· GORE-TEX INFINIUM THERMIUM footwear
· GORE-TEX INFINIUM Soft-Lined Shells
· GORE-TEX INFINIUM Insulated Garments
· GORE-TEX INFINIUM Stretch Gloves
“The introduction of the new GORE-TEX® INFINIUM product brand marks a key milestone for Gore. Together with the existing GORE-TEX product brand consumers will find even more innovative products to pursue their outdoor passions whether they plan a Himalaya expedition or ride a bike to work. With this brand evolution we want to address new growth areas together with our brand partners and are well positioned for future opportunities,” said Christian Langer, Global Sales and Marketing Leader, Gore Fabrics Division.