Global Sales Guys Add Cooper for Biz Dev

Global Sales Guys, the Denver-based global sales agency, is teaming up with outdoor industry veteran Sasha Dietschi-Cooper, who joins the Global Sales Guys team as a business development and go-to-market consultant. Cooper’s previous roles include vice president of global sales for Prana and senior vice president of sales at Burton Snowboards.

“Sasha understands the changing global market and omni channel marketplace better than anyone in the industry,” said Marty Carrigan, Global Sales Guys founder and CEO. “We are excited to collaborate to continue to bring new and exciting brands to market and to deepen relationships with our specialty retail partners around the world.”

The GSG team focuses on connecting the world’s best specialty retailers with the emerging brands of tomorrow and supporting all stakeholders via a full-service sales agency.

“I’ve been a fan of Marty’s for many years and am honored to partner up with him and the GSG team to continue to develop the agency model of the future,” said Cooper. “Elevated consumer expectations as well as evolving retail landscape and global marketplaces require that brands embrace go-to-market strategies that are nimble and dynamic. Global Sales Guys model does all of that and delivers incredible value for all stakeholders – consumers, brand partners and specialty retailers alike. I’m excited to expand the go-to-market services and strategies that GSG provides its partners and future pipeline brands.”

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“Specialty retail is under pressure on multiple fronts – one of which is that many of the suppliers are also full-time retailers,” explained Ira Rosh of Paragon Sports. “Specialty retail needs the next generation of brands along with a relevant sales model supporting it as this landscape is being transformed, and GSG has a track record for cultivating those brands.”