Gerber has expanded its Independent Dealer Programs into the outdoor market, offering a distinct sales program designed to meet the needs of outdoor-focused independent and specialty retailers. The allow customers to choose from a number of pre-selected product assortments that include free display support, collateral and signage.
The Outdoor Independent Dealer Program is available to new or existing accounts and customers can take advantage of a special price incentive offered on all program orders placed at the Outdoor Retailer Show.
“Specialty retailers are important partners for us and we’ve developed the Independent Dealer Program as a means of supporting them and fostering a foundation for mutual success,” said Joe Mattson, Senior Brand Manager for Gerber. “By providing the right mix of products, collateral support and brand assets we hope to empower retailers to create individual sales solutions for their unique needs and position in the marketplace.”
In addition to the Outdoor dealer program, other tailor made retail solutions include Tactical, Hunting and General programs. Each includes a line of task specific products, all backed with a lifetime warranty.