G3, manufacturer of backcountry ski and snowboard equipment, hired ski- and outdoor-industry veteran Chris Clark as its Sales Director. Clark comes to G3 from Outdoor Research, where he served as Director of Sales for North America.
During the last 22 years, Clark has cultivated experience in sales, product development, and marketing with numerous brands including SCARPA, Backcountry Access, Cascade Designs and Black Diamond. He also brings retail and editorial knowledge to the mix, having worked in the 1990s as a ski technician and shop manager at Neptune Mountaineering in Boulder, Colo., as well as having worked as technical editor for Backcountry Magazine.
Clark will oversee G3’s sales during a time of strong growth in the backcountry-skiing market in general, and a time of unprecedented growth at G3.
He can be reached at chrisc@genuineguidegear.com.
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