G3 has hired industry veteran John Pieper as vice president of sales to lead the company’s expanding sales and distribution efforts. Pieper brings with him more than 15 years of experience in sales director positions at industry-leading brands Petzl, Osprey and Gregory and will step into his new role at G3 on April 13.
Pieper will take over for Gord Bailey, who is retiring as G3’s VP Sales and Marketing. Bailey led the company’s important ION launch as well as its debut into the ski poles category. During Bailey’s tenure, G3’s climbing skins, ION bindings and ski and splitboard collections have garnered awards and user accolades and appreciation. Bailey will continue to work with G3 as a consultant on special projects.
“I’m honored to be joining one of the industry’s true premium, independent companies,” said Pieper. “As a longtime user and admirer of the brand, I look forward to furthering the obvious strength G3 has developed in the last few years under Oliver Steffen and Gord Bailey’s guidance. We will support continued sustainable growth in the years ahead, and maintain a fun and inspirational edginess that revolves around innovative, high-quality products for a fast-growing backcountry community.”
“G3 has seen enormous success with the ION binding and exciting innovations in skins, poles and carbon technology. We surpassed all sales expectations across six product categories and have a strong foundation to continue on that trajectory,” said Oliver Steffen, Founder and President of G3. “With John at the helm of our sales team, G3 will look to keep growing sustainably and reach new consumers while still maintaining the great customer service and retailer support we are known for. His many years of experience in the industry and his deep connections to retailers will help launch G3 into the next phase of growth. We are thrilled to bring John into the G3 family and look forward to big things ahead.”
