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Tuesday, July 27, 2021

FSN Capital Acquires Majority Stake in Active Brands

FSN Capital IV has signed an agreement with Holta Invest to acquire a majority stake in Active Brands, a leading Nordic supplier of premium sporting goods brands. Holta Invest, existing management and founders, will re-invest alongside FSN Capital and will retain a 20% ownership stake in Active Brands post the transaction.

Active Brands manages a portfolio of sports apparel and equipment brands, including Kari Traa, Dæhlie, Bula and Sweet Protection. The company says it has consistently outperformed the Nordic market for sporting goods by generating organic annual growth of 30% since 2013. From its Norwegian base, the company has gradually expanded into new geographies, and in 2016 approximately 30% of net sales were generated outside of Norway.

In partnership with FSN Capital, Active Brands aspires to reinforce its position in the Nordics and further accelerate international growth, through both organic and inorganic initiatives.

The transaction is subject to regulatory approvals from the Norwegian competition authorities.

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