Fourpoints announced that its Real Food Energy Bars are now available at REI stores in the Rocky Mountain region and online. Fourpoints creators combined backgrounds in sports nutrition, fitness, and culinary arts to offer a real food energy bar designed specifically for active and healthy minded individuals “that expect more out of their adventure foods.”
Fourpoints doesn’t just aim to be a product, but in joining Conservation Colorado and the Colorado Outdoor Business Alliance, show it wants to be a brand that supports the outdoor lifestyle and issues important to Colorado; making it the perfect partner for REI and it’s more than 5 million dedicated CO-OP members.
“Our tagline, WHEREVER YOU PLAY, embodies where we want our brand to live,” said Kevin Webber, Co-Founder of fourpoints. “We all deserve an energy bar that can deliver clean energy, be easily enjoyed on-the-go, and taste amazing all in the same package. We want the tagline to also send the message that we all have a responsibility to protect those places we play through better environmental stewardship, outdoors ethos, and community engagement.”