Formidable Media to Host Designing for Circularity Panel at Oregon’s Functional Fabric Fair

A Designing for Circularity panel is coming to Portland, Oregon’s Functional Fabric Fair. With this event, expert panelists will seek to inform and inspire the next generation of product designers and developers, helping to demystify the accelerating paradigm shift surrounding designing circular products while facing regulatory pressure within the changing textile marketplace.

The event is scheduled for April 17 at 2:00PM PT and hosted by Formidable Media, a textile industry communications agency.

The Designing for Circularity panel will bring together experts in materials sourcing, textile finishes, trims, sustainability, recycling, natural materials and more. It will specifically aim to help designers, product developers and brand representatives make improved choices to become leaders in the future of sustainable products.

“Fashion is regularly listed among the top five largest polluting industries in the world and our panel of experts hope to help shape future design and sustainability decisions to mitigate fashion’s outsized impact on the environment,” said Scott Kaier, the founder and president of Formidable Media. “Informed and innovative design is the first step in creating circular products, so today’s designers will be instrumental in creating a cleaner, more sustainable future.”

  • Hand-picked from across the outdoor, fashion, lifestyle, and footwear industries, Designing for Circularity panelists will include:
  • Daniel Uretsky – president, ALLIED Feather + Down
  • Martin Flora – VP of business development, Green Theme Technologies
  • Sarah Schlinger – R&D commercialization manager, Woolmark
  • Sharon Perez – senior business development manager, Lenzing Group
  • Brian La Plante – senior manager of sustainability, YKK
  • Theresa McKenney – director of sustainability, NEMO Equipment

A global boutique communications agency, Formidable Media offers full-time, senior-level consulting, ideation and performance that is focused on new thinking, deep relationships and authentic storytelling.