Tom Vogl has been named CEO of The Mountaineers. The appointment takes place Feb. 29. A graduate of Harvard Business School, Vogl brings extensive experience in the outdoor industry, including six years as senior vice president for marketing at REI from 2006 to 2012. During the last four years, he’s worked in executive roles in Seattle’s start-up community.
Vogl also has served on the board of directors at the National Parks Advisory Board, The REI Foundation, and Chief Seattle Council of Boy Scouts of America. He replaces former executive director Martinique Grigg.
“We are confident that Tom’s leadership skills, his experience with both the business and the recreation communities, and his personal commitment to conservation and outdoor education make him ideally suited to lead The Mountaineers,” said board president Dan Lauren who headed the search committee. “His values and his personal style fit in well with our organizational mission to transform lives and conserve our area’s wild places.”
“In regions such as the Pacific Northwest where wilderness is abundant, people connect with the outdoors in ways that are truly transformative,” said Vogl. “When we help people make that connection, we inspire people to care about, and protect, the wild places that surround us.”
The 11,000-member organization offers thousands of volunteer-led classes, field trips, and events to connect young and old, novice and veteran, to the power and wonder of the natural world. Its publishing division Mountaineers Books expands the mission internationally through award-winning publications including instructional guides, adventure narratives, and conservation photography.
