Foreign Rider (FR) – a company focused on quality, premium materials – launched its flagship retail store in Salt Lake City. This shop features clothing that was locally handcrafted in the U.S.. It will serve as a retail studio and gallery where customers can feel fabrics, allowing them to see where the product fits into travel, daily performance and recovery.
The premium sportswear company was founded in 2009 by technical apparel pioneer Ralph Dunning, and was created to build products that reflect purpose, responsibility and the pursuit of a more considered life. Designed for comfort, performance and travel, each piece prioritizes thoughtful design, responsible sourcing and long-term durability.
Whether you’re pushing on the trail, recovering off the bike or navigating daily life, each piece is engineered with the demands of athletic living in mind.
Ralph’s background in cycling culture continues to shape the brand’s spirit of exploration, with an ethos rooted in a culture of motion that ties into moto, surf, cycling, trail running and anything else that embodies the exploration of “fr.eedom.”
The goal is to allow more people to experience well-made products, without compromise. Foreign Rider’s collections are intentionally focused, with each piece developed to serve a clear purpose:
- Solace collection – Solace is crafted from a proprietary blend of ultra-soft cotton, modal and stretch fibers, designed for recovery and everyday wear and delivering unmatched softness and ease without losing structure or style.
- Odyssey collection – Odyssey pieces are engineered with over 30 years of design expertise, built for athletes yet refined for everyday life.
- Merino collection – This natural performance apparel is made possible through Nuyarn technology, which enhances the best qualities of merino wool for breathability, durability and comfort.
- Heritage collection – This offers more timeless staples for work and casual settings.
All pieces are manufactured with trusted global partners.
