Ski apparel brand Flylow is expanding its offering with a new collection of Campfire Casual gear for spring 2016.
To be unveiled in the Venture Out Zone of the upcoming Outdoor Retailer Summer Market trade show (August 5-8, 2015), the concise collection reflects Flylow’s ethos of living life on your own terms, says the company. Flylow Campfire Casual styles include riding shirts, mountain windbreakers, after-dark hoodies, hot tub shorts and a couple pair of pants that can be worn just about everywhere.
Flylow’s design approach to Campfire Casual follows the same recipe that built their winter reputation, says the company, simply making gear that the founders and employees of the company would be psyched to wear themselves.
“It’s a big world out there, and obviously people can wear anything they want. But what they want right now is more Flylow, more often and in more flavors, and we’re happy to deliver that,” said Dan Abrams, president and co-founder of Flylow.
Key styles in the Flylow Campfire Casual collection include:
· The Anderson Shirt, a collared short-sleeved riding shirt made of renewable, anti-microbial bamboo and wicking polyester ($60);
· The Hot Tub Hybrid Walkshort, a lake-and-land hybrid short made from quick-drying polyester for stretchy, breathable comfort. ($65);
· The Maclean Windbreaker, an ultralight and packable shell made for windy summits and unexpected summer storms ($90).
“We’ve always sought to make gear that lets you stay out longer, wherever you are and whatever you’re up to. The first requirement of Flylow Campfire Casual is to be ready for action, but the reality is that it’s also made for serious relaxing,” added Abrams
