Specialty run store franchisor Fleet Feet opened its newest location in North Augusta, South Carolina. The new store is the second location for owners and operators Michael and Jenafer McCauley, who opened their Augusta, Georgia spot 15 years ago.
Fleet Feet North Augusta is located at 210 Georgia Ave., North Augusta, S.C., 29841.
With deep roots in the running space, the McCauleys are passionate about cultivating a tight-knit athletic community in the Central Savannah River area. Opening a second store will allow them to grow the community while also reaching new fitness enthusiasts in North Augusta.
“Our goal has always been to create an environment that echoes the sense of community we’ve found in running,” said Jenafer McCauley. “This goal has been our north star in every decision we’ve made at our Augusta store, and will remain our guiding light as we expand further into the North Augusta community.”
The new store – which had a soft opening earlier this month – is situated to become a hub for the local active community, and is located in a historic building a short distance away from the North Augusta Greeneway, a popular area for runners and walkers in the area.
“With their knowledge and authentic connection to the sport, Michael and Jenafer have created something really special within theAugusta running community,” said John Moloznik, Fleet Feet’s VP of retail development. “Their palpable energy and success, both in competitive running and retail will lay the foundation for their new store to quickly become a cornerstone in the North Augusta community.”
Fleet Feet North Augusta will have a grand opening later this Summer. The store will operate with the brand’s exclusive outfitting experience, fit id, which includes pressure plates and 3D foot-scanning technology that allows the brand to accurately assess the size and shape of customers’ feet and how each foot moves through the gait cycle. This personalized, expert-led approach enables outfitters to offer the right fitting footwear and accessories for each customer.
For more than 48 years, Fleet Feet owners, operating partners, and employees have created welcoming environments that allow runners, walkers, and fitness enthusiasts of all abilities to conquer their goals at every level, on every surface, at every distance with personalized solutions, knowledge, and empowerment.
