Feller, a Seattle-based company known for waxed cotton raincoats and outerwear for women, has hired Ted Irwin as national sales director. Irwin brings years of industry experience to the team, previously working for brands such as K2, Victorinox, Bed:Stu, Keen and Arc’teryx over several decades in key territories, primarily as a sales expert.
“It is particularly sweet to find a new brand like Feller positioned to be premium,” said Irwin. ”The immediate feedback from potential customers has been super positive, likely because not everyone wants to wear a technical nylon hiking jacket when it rains, and stylish waxed cotton is a superb alternative. Plus, Feller’s American made, sophisticated aesthetic can support both Outdoor and Fashion channels. As challenging as markets can be, we are going to have fun making the Feller brand valuable and relevant, thanks to Wendy Feller’s unique vision.”
Feller is launching a men’s outerwear collection for delivery in 2019 at the Venture Out area inside the upcoming Denver Outdoor Retailer show, as well as Project NY next winter.
