Feetures Enters Bike Lane with New Collection

Performance sock brand Feetures announced the launch Feetures Cycling: the brand’s first cycling collection.

The collection includes Feetures Custom-Like Fit technology and the proprietary iWick fibers to keep feet cool and dry. Targeted Compression provides zone-specific compression for extra support where cyclists need it most, and a seamless toe reduces irritation.

“Much like runners, cyclists are competitive athletes who are always looking for a new piece of gear that will take their ride to the next level,” said Feetures vice president of marketing Joe Gaither. “Many times, cyclists focus on bikes and components to get an edge over the competition, but they never consider that a performance sock could be their secret weapon. Athletes who wear Feetures socks rely on them for their comfort and fit, and we’re confident that when cyclists try our new socks, they’ll understand the Feetures difference.”

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Retailers interested in carrying the Feetures Cycling collection or would like more information should contact sales@feetures.com.