Farm to Feet, makers of 100% American socks, received a Bronze POPAI’s Outstanding Merchandising Achievement (OMA) Award at the recent GlobalShop trade show in Las Vegas, Nev., for its retail floor display. Designed by Ryan Scott Displays of Greensboro, NC, the display showcases the brand’s socks in a case made from repurposed tobacco barn timbers and corrugated metal roofing.
“When we set out to design our fixtures we wanted something that communicated our transparent domestic supply chain while highlighting our socks,” said David Petri, VP of Marketing of Farm to Feet.
“Just like their socks, we knew the materials for the display were a key element in the design,” said Ryan Brevda, Vice-President of Ryan Scott Displays. “We felt that using reclaimed wood really spoke to the brand’s ethos of sustainability while supporting the brand story of sourcing the materials domestically.”
Farm to Feet’s wooden display was recognized in the Clothing, Accessories and Footwear category. Other brands recognized in the category were Pebble, Nike and Timberland.
