Exxel Names Sands VP of Outfitter Group

Donald Sands has been named vice president of Exxel Outdoors’ Outfitter Group, announced Harry Kazazian, chairman and CEO of the company.

With SJK as its anchor brand, Sands will play a key role in product development for the Outfitter Group, designing and distributing gear and apparel for hunting, fishing, camping, overlanding, and other camo-lifestyle adventures.

Sands returns after having successfully served in a variety of positions previously at Exxel as well as at former sister-entity, Prestige Apparel Manufacturing.

“We are very enthusiastic about having Donald back. He’ll be a valuable addition to our Exxel team,” Kazazian remarked. “With his strong background in product development, and proven track record in manufacturing, sales, and distribution, I’m confident that he’ll achieve tremendous outcomes.”

During his past tenure at Exxel, Sands was fundamental in developing and distributing some of Exxel’s best-selling products, including the classic 26-pocket fishing vest and various camouflage lines. Additionally, he oversaw manufacturing in the U.S., Mexico, South America, and Asia. In 2000, Sands was pivotal in Exxel’s operational transition, when the company closed its facility in Mexico and opened its Haleyville, Ala., sleeping bag factory, leading to what has become a major U.S. manufacturing success story.

Prior to joining Exxel Outdoors, Sands served in the United States Marine Corps. as a Corporal in the Communications Military Operations Specialties, in California and Japan.