Adventure travel apparle brand ExOfficio opened its first partnership store on June 6, 2014 at American Terrain Outdoors in White Plains, N.Y. The ExOfficio store at American Terrain will join ExOfficio’s five other store locations in Seattle, Wash.; Denver, Colo.; and JFK Airport.
The new ExOfficio White Plains location will sit next to American Terrain, with an opening between stores allowing customers to shop in each space. The store will blend the look and feel of ExOfficio with the personal service and knowledge of the staff at American Terrain, say the companies. American Terrain Outdoors has been an Exofficio retailer for 20 years.
“We are excited and honored to collaborate with ExOfficio on their first partnership store,” said Manny Polloni, owner of American Terrain. “As our adventure travel business has grown and with Exofficio always being a part of that growth it became a logical choice to partner with them and present a larger brand and product presence to our customers.”
“Partnership stores are an important part of our retail store growth strategy,” said Kris Nelson, Director of Retail at Ex Officio. “They allow us to clarify our brand message, expand our product assortment, and ultimately be more accessible in markets where demand for our product is proven in specialty stores and concept shops.”