eVent Fabrics, which provides waterproof/breathable and windproof fabric laminates, is continuing its brand evolution with the recent renaming of its plant-based, ePTFE-free BIO Waterproof and BIO Windproof laminates.
They now, respectively, will be known as stormST and windstormST for the SS 2026 product season.
The changes – along with eVent’s recently unveiled “defy the elements” tagline – are intended to strengthen and clarify eVent’s position as top supplier of sustainable, high-performance laminates to the outdoor, activewear, fashion, hunt, fish, golf, cycling and footwear markets.
“We introduced eVent BIO in 2016, pre-COVID, and perhaps before the market was ready for it. With our increased focus in offering a variety of high-performance sustainable laminates, we felt that BIO might, at this point, be a bit confusing,” said Chad Kelly, the president of eVent Fabrics. “We’ve noticed the term ‘bio’ showing up in a lot of marketing materials across consumer markets, and we felt its meaning had become diluted. Recognizing that this dilution could cause confusion for both brands and consumers, we opted to update our product names to create further differentiation. The new names, stormST and windstormST, are a more natural fit for our product architecture, better highlight the laminates’ weather protecting performance, and speak more strongly to our new tagline ‘defy the elements’.”
Beginning in February, eVent will cease promoting and supplying BIO branding assets, including BIO footwear (also rebranded as stormST), and will work with brand partners to ensure a smooth transition to the new stormST waterproof and windstormST windproof product names. eVent BIO apparel and footwear will be found in the market through the middle of 2026, to accommodate selling cycles and transition timelines.
eVent will introduce the stormST and windstormST to the materials sourcing industry at Performance Days in Munich this March. Anyone wanting to learn more about these ePTFE-free, plant-based membranes and the branding behind them can visit eVent in booth Q12, or schedule an appointment by emailing info@eVentfabrics.com.
